The rewarding mission of Earthborn Holistic combines a love of pets and the planet. Taking a wholesome approach to nutrition with high-quality ingredients that nourish the whole pet, every holistic pet food formula is designed to offer balanced nutrients that support your pet’s overall health and physical well-being. Earthborn Holistic offers a variety of canned and wet formulas for dogs and cats that meet their individual tastes and needs. And not only do they care about the needs of dogs, but they care about the planet too. With a goal to create awareness about the environment, they take a variety of measures to help the planet. The packaging is made in North America using clean, natural oil that reduces dependency on foreign oil. Additionally, the packaging is lighter and takes up less space, which means more packages fit in a truck and less fuel is used in the supply chain. Also, their UPC for Trees program promises to plant a tree when consumers send back the UPC code from their purchased products.